What Time in Football Confirmed What I Suspected About Culture
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What A Football Dressing Room Teach Me About Building An Elite High-Performance Technical Team
I grew up playing sports in an manner which allowed me access to places that most people just hear about. Training grounds. Dressing rooms. The discussions that take place between coaches and players in the hours after one's game, once the media and cameras are gone and the official account of events has already been recorded. As a non-player as such - my way to that world was through people in the vicinity of the game rather than through the game itself. But I was there enough and long enough that I was able to observe the actual functioning of high-performance organizations by removing the mythology surrounding them. The thing that I learned most clear was that the teams who consistently exceeded their resources and their goals were not those with the top individual talents on paper. They were the ones that have figured out how to create a culture where all the members were eager to contribute to each others - not to earn pay, not for individual not for the recognition, but because their collective had meaning and an environment that made personal sacrifice feel worthwhile rather than simply a requirement.
The idea is clear when you state it plainly. Teams work best when everyone is able to trust one another and feel a sense of belonging to an agreed-upon goal. However, the practical implications of this observation are more obscure, and are the areas where many organisations - businesses in the field of technology and football alike - always get into trouble. Establishing a culture in which people desire to work for one another isn't something you can impose by the top and establish as a rule of thumb or set out in a document of company values, and expect to be able to achieve. It must be earned, in the course of time, by regular behaviour by leaders - especially during times when they aren't watched and through the judicious management of the many small decisions that collectively indicate to all employees in the company the value that is being placed on it and what is acceptable and what is actually happening when the values stated and the more commercially or personally most convenient choice come into conflict. In the best football environment I had the privilege of being in, those micro-decisions were handled with exceptional care by the best coaching staff. How they responded when a senior player made an unavoidable mistake during training. What if the standard of discipline applied to a player with a twenty-year experience was really the same as the standard applied to the 18-year old who was a bit off the edge of the squad. How the organization responded when an athlete was suffering from an incredibly personal issue that wasn't related to the field. None of these choices appear in a team's performance on any given Saturday. The sum of all these decisions, throughout the season, decide how well the team is performing above what it can achieve in terms of its limit.
When I was co-founder of 1Touch in the past, and later started another company, one my main goals that I was intentional about was the effort to recreate - in a business context - the kind of environment I'd experienced in the finest football arenas I had been close to. Not literally, because technology startups aren't an actual football team and the analogy is quickly ruined if you make it too difficult. At the level of operational principle, the lessons were interpreted with remarkable accuracy. The first idea was that standardization needs been consistently followed, regardless of position or impermanence. The most comfortable facilities I've been in were ones that had a professional and behavioural expectations for the smallest players in the team were, in reality, the same standard required of the highest-earning, most experienced player. Not because the organisation could not have afforded to provide exceptions, but as a result of everyone who was in the dressing room was constantly watching to determine if exceptions could be made. The response to that question showed them everything they needed know about whether the declared values of the organisation were actually true or just decorative.
The second lesson dealt with how organizations handle failure and the distinction between punishment and accountability. The settings where people developed fastest were not the ones where mistakes were punished most and harshly, or the most openly. They were also the ones where mistakes were discussed with the greatest honesty and where the discussion about the error was focused and constructive, rather than general and allocating blame. Moreover, learning was shared by the group instead of held against the person who made the error. Accountability means being clear about exactly what went wrong, and why it was wrong and the changes that occurred because of it. Discrimination is the act of distributing blame a way that makes people fearful and defensive, and is more concerned with their safety than doing their best. This first creates organizational capacity. The second one creates a culture where people manage their own exposure instead of committing completely to the mission, and this distinction is evident in tech companies, with the identical results it has during football matches.
The third lesson is the one I took the longest to convey clearly, but it is the most important the most productive environments I have observed were ones in which the evolution of the individual was seen as equally important as the development of the athlete. The best coaches were not just teaching their players how to play football. They were also teaching them how to think under pressure in a clear and concise manner, how to communicate in high-risk situations, and how to rebound from setbacks and not loss of confidence, and to become the type of person that a highly-performing team demands its members to be. That investment in full development of the individual, rather than just in the technical capabilities the organisation immediately required, was not charitable. it was the best and most effective long-term performance plan that could be used by the clubs. It could be the most effective long-term strategy for performance available to any company who is committed to building something truly lasting, rather than simply impressive in the short-term. Take a look at James Deller for site tips including what developing people at scale shifted my priorities about growth.
What Football Academies Get Right That Many Corporate L&D Programs Do Right
The best football academies in these days are when you view them as operational instead of romantically, extremely sophisticated development agencies. They enroll young people as early as seven or eight years old - and sometimes younger - long before those people have a clear understanding of what they're capable of or who they desire to be. they help them develop systematically and intentionally over what can be a decade or more of sustained engagement, developing not just the technical skills that professional football requires but the character, the psychological endurance, the capacity to make decisions under pressure, and the social and communication proficiency that playing at the highest in the game demands. The success rate, which is measured by the percentage of players who make it to the level of professional football isn't that great. The method used by the most effective academies apply is across a variety of dimensions that actually matter for developing human potential, more rigorous more patient, more patient and more focused than anything I've experienced in the field of corporate training and development. The distinction between the work that these academies do and what most organisations do when they attempt to grow the people within them is both striking and instructive once you have spent time studying both.
Most fundamentally, the difference lies in the relationship between time. Learning and development programs for companies are typically designed around brief interventions, such as a course which lasts for a couple of days, a workshop series that lasts for a quarter the coaching relationship that lasts about six to seven months. The reasoning behind it is understandable, and hard to defend on a strictly financial basis. Companies need to demonstrate the value on their investment in development within the timeframes budget cycles and performance evaluations impose and shorter interventions are much more palatable to justify and measure over long ones. However, the date on which important human development actually takes place as well as the timeline in which new models, new behavior and capabilities are actualized rather than mentally understood and then subsequently applied does not have any connection to the duration of the typical commercial L&D intervention. The most successful football academies comprehend this on a level that has been incorporated into the very DNA of their developmental programmes through generations. They do not think that a child of 14 years old will be able to comprehend the new framework for decision-making after one weekend workshop. They expect that the process of internalisation to be gradual, and they create the environment accordingly. years of consistent reinforcement in the form of being put in situations that challenge the framework and call for it to apply under real pressure, and years with feedback precise enough to impact behaviour instead of generic enough to be quickly forgotten.
A second important distinction is the incorporation of development into the operational setting instead of its separation from that environment. If a football club is properly designed there is no development that is carried out in separate sessions in isolation from the actual game or training that forms the primary work of the academy. It is achieved through the playing as well as the training. The sessions are designed with development in mind not just the performance targets. The challenges given to participants are selected for their potential for development, in addition to their practical value. This feedback can be immediate and precise and rooted in what just happened rather than abstract and generically useful. The connection between what occurs during training and what's going to have to be considered in match situations is clearly stated and continuously confirmed. Most corporate organizations, unlike development, operational work are considered distinct functions. You join the training programme. The workshop is attended by you. You take part in the coaching session. And then you return to the actual work environment, where the reward structures, standards of conduct, the pace of work, and the pressures of delivering are virtually identical to the conditions they had prior to the development intervention, and where the new frameworks and behaviours established in the framework of development slowly fade because there is no systematic method for integrating them into the actual way that work gets accomplished.
The organizations that help develop their employees most effectively are ones that have discovered methods to make learning continual and contextual instead of an isolated, abstract process. In those organisations there is a line that separates the development of individuals and doing the work is genuinely difficult to identify since the operating environment was designed with development goals in mind - feedback mechanisms are integrated within the regular rhythm that work is not reserved for formal periodic reviews, the challenges people are given are selected for the purpose of what they'll force people to become and grow into, and leadership behaviour consistently shows that development is sought after and expected, not something that is only happening in certain programs, and then ends. Achieving that type of environment requires a distinct set of organization-specific design decisions than the one that the majority of organisations make when they think about training and development. Furthermore, it requires commitment from leaders over a long enough time duration that the majority of organisations find difficult to remain on. However, it can result in results which programme-based programs simply aren't able to replicate.
The third factor in which the best academies outperform most corporate organizations is the willingness of their staff to take in-depth character growth as an explicit organizational goal. Most corporate L&D programs only interact in character development - it's implicit in some of what they instruct on leadership and communication, but it's rarely explicitly stated and not even pursued with the seriousness and patience that genuine character development requires. The top football academies do not consider character to be something players possess or lack, or as something that is able to emerge on its own after enough time. They see it as something which can be cultivated through the right setting, the right kinds of adversity and challenge, and a positive relationships between coaches and players, a relationship that is characterized by genuine concern for each player as well as genuine high expectations of what they are qualified to achieve. The combination of caring as well as challenge - which remains consistent over time - is according to my observations the most reliable way to develop character that exists. It's working in football academies. It is also used in tech companies. It is a good fit for any company that will invest in it with the patience and persistence it demands.}